Social Media Trends Every Cannabis Branding Company is Using

With the legalization of marijuana, the cannabis industry is on the rise? So how do you set yourself apart from this growing and competitive market? According to every marketing company specializing in cannabis and cannabis branding company thriving right now, things in the social media market are changing quickly. It's vital to stay on top of trends in order to keep your target audience engaged with your brand. Follow these tips used by every marketing company specializing in cannabis and cannabis branding company thriving in today's competitive social media market.

Engage with followers

One of the most important things that you can do is bring your followers into your world. Responding to DMs and comments, following people back, and answering questions is a great way to show your target market that they're more than a dollar sign in your eyes.


Video matters

Pictures are great, but video content is king. Live videos are even better. Connecting with your followers in real time allows them to get to know you and your brand. The more regularly you go live, the more effective your video marketing will be.


Likes aren't everything

Instagram has removed certain aspects of it's likes feature, encouraging content creators to work to create deeper connections with followers. Focus on the conversations you're having and the people who are tuning into your videos rather than the number of likes you're getting on your posts.

Figuring out how to market to your target audience isn't easy, and it's not something you have to figure out alone. If you're not a marketing expert, there's no need to try to act like one. At Gray Area, we're here to do the heavy lifting of social media for you, one post at a time. As a marketing company specializing in cannabis, we can help you create the social media presence your brand needs to thrive in today's digital market.

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