STOREFRONT SIGNAGE

Billboard Design Tips To Help Your Business Get Noticed

As you're putting together a storefront for your new business, it's important that your storefront signage and billboard design are engaging and market directly to your target audience. Having a brick and mortar store is exciting, and it's important that you utilize the latest marketing techniques to get your customers in the door.

When it comes to billboard design, less is more. You'll want to keep it as simple as possible. Remember that people driving by only have two to three seconds to look at your billboard - after that, their eyes are back on the road. If there's a lot of information to process, they won't be able to understand your point in the short amount of time they have to look at your billboard.

In both your billboard design and your storefront signage, you'll want to include a call to action. Telling people to call, visit your website, or welcoming them into your store are all important ways to encourage them to take action and try what you're selling. Of course, calls to action will likely look different on a billboard than they will on storefront signage, but they're equally important. Potential customers need to know that you're ready to welcome their business.

It's also important that you stay consistent in your messaging. Your billboards and your storefront signage should have a cohesive look that draws the viewer into your brand.

If you're opening a new business and you're ready to get customers in the door, we're here to help you do just that. Reach out to us today to learn more about our storefront signage and billboard design options.

© 2019 by Gray Area, LLC | West Los Angeles, California, United States | info@grayarea.com

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